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Everyone takes risks, every day. From walking across the street to driving across town, and from making sales calls to starting a new business – risk happens every minute. What differentiates the successful from the less-than-successful is the decision-making BEHIND the risk. So, are you a smart risk-taker? In life in general, and in sales, specifically, the better you become at analyzing and assessing risk, and then avoiding as much of the risk as possible, the more competent and capable you become – and the more successful you will be.